Too many great products fail due to poor messaging.
Let John show you how provocative messaging can drive revenue and profit!
THE PROBLEM:
THE CAUSE NO ONE TALKS ABOUT:
Most messaging fails to inform, engage and provoke action.
Even a great product won't sell if people don't understand why it's special. A WARC Advisory & LinkedIn B2B Institute study concluded that only 18% of B2B campaigns provide a strong reason to purchase. And that's a shame given that such campaigns are 3 times more likely to grow market share.
THE SOLUTION:
A TESTIMONIAL
"John is not only one of the most captivating speakers I’ve ever seen, he’s easily one of the most creative, out-of-the-box thinkers I’ve ever met. He is fun and a delight to work with, and as a brand marketer, he is brilliant."
Howard Wax
CEO (Ret.)
Hu-Friedy Mfg. Co.
WHY YOUR MESSAGING NEEDS TO BE PROVOCATIVE:
The job of marketing is to provoke your target audience to buy your product.
Let's face it: Your target audience doesn't have the time to figure out that your outstanding product is worth trying. It's up to YOU to get their attention, create their interest, and stimulate them into giving it a shot...with provocative messaging.
A TESTIMONIAL
“Few speakers can match John’s ability to convey so much expertise with so much enthusiasm and heart. He’s instilled a dynamic yet practical framework of how to go to market that has had a lasting impact on the organizations I’ve led.”
Haye Hinrichs
Managing Director
Green Dental Recycling.
