Too many great products fail due to mediocre messaging.
Let John show you how Provocative Messaging can drive revenue and profit!
THE PROBLEM:
THE CAUSE NO ONE TALKS ABOUT:
Most messaging fails to inform, engage and provoke action.
Even a great product won't sell if people don't understand why it's special. A WARC Advisory & LinkedIn B2B Institute study concluded that only 18% of B2B campaigns provide a strong reason to purchase. That's a shame, since campaigns that do are 3 times more likely to grow market share.
THE SOLUTION:
WHY YOUR MESSAGING NEEDS TO BE PROVOCATIVE:
The job of marketing is to provoke your target audience to buy your product.
Let's face it: Your target audience doesn't have the time to figure out why your outstanding product is worth trying. It's up to YOU to get their attention, create their interest, and stimulate them into giving it a shot...with Provocative Messaging.
“Working with John as a speaker at Foam Expo 2025 was a pure delight. Every deadline was met, and, more important, his engaging talk on provocative messaging was extremely well-received by our audience.”
Dale Hudson CED, SEPC
Conference Production Manager
Informa
"John is not only one of the most captivating speakers I’ve ever seen, he’s easily one of the most creative, out-of-the-box thinkers I’ve ever met. He is fun and a delight to work with, and as a brand marketer, he is brilliant."
Howard Wax
CEO (Ret.)
Hu-Friedy Mfg. Co.
