Speaking

This engaging keynote talk draws on John's 20+ years of successfully bringing to HealthTech and other B2B companies the Provocative Messaging skills he honed in the C-suites of marketing-driven consumer products companies. It colorfully illustrates how these skills have helped HealthTech businesses cost-effectively reverse market share declines, achieve market leadership, and accelerate revenue and profit growth. How? By developing outstanding messaging that's truly worthy of their outstanding products.

During this keynote journey, audiences will:

See how effective provocative messaging can be.
Understand why it works.
Learn how your team can develop provocative messaging...and how YOU can effectively evaluate the messaging they present to you.
See why Provocative Messaging requires less marketing spending!

TESTIMONIALS ABOUT JOHN AS A SPEAKER

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

James H. Spann, Jr

General Partner, Boyd Street Ventures

"John won't just show you what works and what doesn't; he'll show you why they work or don't work. And he'll show you the difference between being entertaining and being entertaining is a way that gets results."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

Brian Hill

Founder & Executive Director, The Oral cancer Foundation

"John's day-long seminar on marketing and messaging in front of nearly 1,000 businesspeople at Zhejiang Normal University was a huge success. The audience was amazed by his insights and loved his sense of humor."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John's day-long seminar on marketing and messaging in front of nearly 1,000 businesspeople at Zhejiang Normal University was a huge success. The audience was amazed by his insights and loved his sense of humor."

Leo Wang

General Manager, IntersectChina

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KEYNOTE

AVOID BUSINESS FAILS: Send the Right Message. Get the Right Result!

Video

DOWNLOAD JOHN'S KEYNOTE ABSTRACT

TESTIMONIALS ABOUT JOHN AS A SPEAKER

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John won't just show you what works and what doesn't; he'll show you why they work or don't work. And he'll show you the difference between being entertaining and being entertaining is a way that gets results."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John's day-long seminar on marketing and messaging in front of nearly 1,000 businesspeople at Zhejiang Normal University was a huge success. The audience was amazed by his insights and loved his sense of humor."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John's day-long seminar on marketing and messaging in front of nearly 1,000 businesspeople at Zhejiang Normal University was a huge success. The audience was amazed by his insights and loved his sense of humor."

SOME OF JOHN'S PAST SPEAKING EVENTSl

SOME OF JOHN'S UPCOMING SPEAKING EVENTSl

KEYNOTE

AVOID BUSINESS FAILS: Send the Right Message. Get the Right Result!

Video

DOWNLOAD JOHN'S KEYNOTE ABSTRACT

TESTIMONIALS ABOUT JOHN AS A SPEAKER

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John won't just show you what works and what doesn't; he'll show you why they work or don't work. And he'll show you the difference between being entertaining and being entertaining is a way that gets results."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John's day-long seminar on marketing and messaging in front of nearly 1,000 businesspeople at Zhejiang Normal University was a huge success. The audience was amazed by his insights and loved his sense of humor."

"John’s talk on provocative messaging was a big hit at our annual gathering of all the CEOs of our HealthTech portfolio companies. He really opened their eyes to the fact that even the most innovative products won’t succeed without messaging that’s both smart and creative."

"John's day-long seminar on marketing and messaging in front of nearly 1,000 businesspeople at Zhejiang Normal University was a huge success. The audience was amazed by his insights and loved his sense of humor."

SOME OF JOHN'S PAST SPEAKING EVENTSl

SOME OF JOHN'S UPCOMING SPEAKING EVENTSl

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