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| JOHNPOHL.COM |

| JOHNPOHL.COM || JOHNPOHL.COM || JOHNPOHL.COM |
Home
About
Speaking
Workshops
Blog
Contact
More
  • Home
  • About
  • Speaking
  • Workshops
  • Blog
  • Contact
  • Home
  • About
  • Speaking
  • Workshops
  • Blog
  • Contact

Workshop for Senior Management

How to Assess the Effectiveness of Messaging Presentations

Senior executives will be trained to evaluate messaging proposed by their marketing teams by:

  • Reviewing independent studies documenting the ability of Provocative Messaging to increase revenues and allow reduced marketing budgets.
  • Reviewing case studies of the successful use of Provocative Messaging in HealthTech and other B2B sectors.
  • Reviewing sample customer promise-based strategy templates.
  • Reviewing ads and other messaging executions to assess how effectively they execute their strategies.
  • Developing Provocative Messaging strategy templates for their company's products.

Look into booking a workshop with John

Workshop for Marketing Teams

How to Develop Provocative Messaging

Marketing teams will be trained to develop Provocative Messaging by:

  • Reviewing independent studies documenting the ability of Provocative Messaging to increase revenues and reduce marketing budgets.
  • Reviewing case studies of the successful use of Provocative Messaging in HealthTech and other B2B sectors.
  • Reviewing sample customer promise-based strategy templates.
  • Reviewing ads and other messaging executions to assess how effectively they execute their strategies.
  • Developing Provocative Messaging strategy templates for their company's products.
  • Reviewing techniques for creating clever, engaging executions.

Look into booking a workshop with John

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