Workshop for Senior Management

Senior executives will be trained to evaluate messaging proposed by their marketing teams by:

• Reviewing independent studies documenting the ability of provocative messaging to increase revenues and allow reduced marketing budgets.
• Reviewing case studies of the successful use of provocative messaging in HealthTech and other B2B sectors.
• Reviewing sample customer promise-based strategy templates.
• Reviewing ads and other messaging executions to assess how effectively they execute their strategies.
• Developing provocative messaging strategy templates for their company's products.

Marketing teams will be trained to develop Provocative Messaging by:

• Reviewing independent studies documenting the ability of provocative messaging to increase revenues and reduce marketing budgets.
• Reviewing case studies of the successful use of provocative messaging in HealthTech and other B2B sectors.
• Reviewing sample customer promise-based strategy templates.
• Reviewing ads and other messaging executions to assess how effectively they execute their strategies.
• Developing provocative messaging strategy templates for their company's products.
• Reviewing techniques for creating clever, engaging executions.